Dr Zunaira Saqib is the founder and CEO of Pakistan’s first AI-based career counselling website . She is also an experienced academic and HR Consultant with over fifteen years experience. She has a PhD in Management from University of Leicester, UK, and Masters in HRD and Consulting from Lancaster University, UK. She has been teaching Human Resource Management, Employment Relations, Recruitment and Selection and Organizational Behavior courses to Undergraduates and Postgraduates since 2010 at NUST Business School. She has over 15 publications in reputable journals and international conferences.