Qasim Jafri with thirty five year experience in Hospitality industry is currently Director Hospitality Division of the Orient Group. He has held positions like CEO-Imperium Hospitality, Chief Operating Officer-Nishat Hotels and Properties and General Manager of various Five Star hotels around the world. Qasim has worked with Hilton International, Marriott International, Pearl Continental and Avari International Hotels in Europe, Canada, Middle East as well as in Islamabad, Karachi and Lahore.

He is President of Board of Governors of Goethe Institute Lahore, Member Foreing Minister's core group on Cultural Diplomacy, Member Board of Directors of Tourism Development Corporation, Member Board of Directors of Faiz Foundation and life member of Human Rights Commission of Pakistan.